Just as you should not judge a book by it's cover, you shouldn't review it before you finish it. From the point in the story Coupland becomes a character, the story turns to mush. "Just fill the pages to meet publisher's contract obligation" is how it ended.
Unfortunate. I read on and on, page after page waiting for it to all come together in some way that would validate the hours I had spent so far. To no avail.